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You’re in the middle of a busy, stressful day. A lunch break escape to your favorite coffee shop has been on your mind for hours. You finally get a break, fight through traffic, pull into the parking lot, and approach the door feeling pumped to relax in the comfort of your fav cafe, only to […]

Consistency, Trustworthiness and Brand Loyalty

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We live in a society that is constantly on the go and people are often doing quick Google searches on their phones to find the business they’re looking for rather than on their laptop or desktop computer. This is why, now, more than ever, websites are being accessed via mobile devices.  If you’ve ever looked […]

The Importance of Making Your Website Mobile-Friendly

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Let’s talk about brand consistency. If this term scares you, let us be the first to tell you that you are not alone. And the fact you are reading this suggests you are aware of brand consistency, even if you’re not an expert in the subject.  Brand consistency is the delivery of your brand’s messaging. […]

Why Brand Consistency is a Make or Break for Your Business

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So, you’re considering hiring a contractual professional? Before you take the leap there are a few important things to consider. Let’s start by going over two cons.  Con #1: You do not have an in-house person that understands every aspect of your operations. Therefore, you have to be selective when hiring a contractual professional to […]

Thinking of Hiring a Contractual Professional? Read These Pros and Cons First

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Keep it social. Posting a photo of your product every day, isn’t it. Posting Random pictures of your friends at your bar, also- not cutting it. Focus on what you want to communicate to your potential customers and current audience. Maybe it’s to use your lotion and chapstick every day. Why use yours? Take those […]

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