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Branding

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You’re in the middle of a busy, stressful day. A lunch break escape to your favorite coffee shop has been on your mind for hours. You finally get a break, fight through traffic, pull into the parking lot, and approach the door feeling pumped to relax in the comfort of your fav cafe, only to […]

Consistency, Trustworthiness and Brand Loyalty

Branding, Marketing

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Let’s talk about brand consistency. If this term scares you, let us be the first to tell you that you are not alone. And the fact you are reading this suggests you are aware of brand consistency, even if you’re not an expert in the subject.  Brand consistency is the delivery of your brand’s messaging. […]

Why Brand Consistency is a Make or Break for Your Business

Branding, Marketing